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A practical guide to event promotion / Nigel Jackson and Katie Angliss.

By: Contributor(s): Publication details: London: Routledge, 2018.Description: xvii, 224 pISBN:
  • 9781138915343
Subject(s): DDC classification:
  • 394.206 88 Q8
Online resources:
Contents:
1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.
List(s) this item appears in: New Additions May-June 2019
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Mahatma Gandhi University Library General Stacks 394.206 88 Q8 (Browse shelf(Opens below)) Available 59627
Total holds: 0

Includes bibliographical references and index.

1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.

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