Advances in advertising research (Vol. VI) the digital, the classic, the subtle and the alternative/ Ed. by Peeter Verlegh and Hilde Voorveld
Publication details: Switzerland: Springer Gabler, 2016.Description: 406 pISBN:- 9783658105570
- 659.1 Q6
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Mahatma Gandhi University Library General Stacks | 659.1 Q6 (Browse shelf(Opens below)) | Available | 59728 |
Total holds: 0
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659.1 P42 Effective advertising: | 659.1 P5 Planning for power advertising: | 659.1 Q2 Ad critique: | 659.1 Q6 Advances in advertising research (Vol. VI) | 659.1 Q7 Advertising creative: | 659.132 P01 The craft of copywriting / | 659.133 Q7 Measuring electronic word-of-mouth effectiveness : |
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