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Measuring electronic word-of-mouth effectiveness : developing and Applying the eWOM Trust Scale / Wolfgang Weitzl

By: Publication details: Switzerland: Springer Gabler, 2017.Description: 373 pISBN:
  • 9783658158880
Subject(s): DDC classification:
  • 659.133 Q7
Online resources:
List(s) this item appears in: New Additions July-Aug 2019
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Mahatma Gandhi University Library General Stacks 659.133 Q7 (Browse shelf(Opens below)) Available 59753
Total holds: 0

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